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Hey, Genius!
Microsoft was having a hard time recruiting the top 2% of genius tech students. Most of the students were turning Microsoft down to go to new startups or other tech companies like Google. Our job was to help position Microsoft as a relevant and exciting career choice that students should think twice about.

Our campaign, “Hey, Genius” brought Microsoft to life in a way that students had rarely seen before. We started with over 70 personalized websites, personalized print ads, personalized sandwich boards, sporks, badges, a genius website, a jobcuzzi that traveled campus to campus to offer the most relaxing job interview you’d ever have, sticker sheets, facebook apps, over 30 viral videos, t-shirts and even laundry detergent! It was so successful that the campaign has been running three years on over 45 campuses, and recruitment is up over 25%.