}Nike was looking to create an online lookbook to launch its new collection – Nike Pro Combat. The collection includes a range of performance ware that can be sported in any weather condition. So, naturally, the concept of this lookbook was to show various athletes donning the gear in 3D weather environments that users could navigate around.
In addition to weather conditions, by scrolling down the site, each athlete sheds outer layers of clothing to reveal additional collection items being worn underneath.
We worked with four incredible pro athletes to showcase Nike’s Baselayer line on the best in the business: Andy Dalton, David Oliver, Dion Phaneuf, and Sage Kotsenburg.