Windows Mobile 6.5 - Workplayland
Windows Mobile was launching the new 6.5 Windows Phone at the E&D press event in NY and enlisted us to create an experience unlike any other. Welcome to Workplayland. This interactive “grown up recess” tree house featured a multitude of engagements showcasing the phone’s benefits such as a live tweetbird to sing your tweets, an interactive flash mob, which allowed press to control a crowd in the financial district and a photo terrarium booth complete with friendly owl photographer.
Press interest was substantial, and the booth was the most talked about element of E&D, with several reporters commenting that it was nice to see Microsoft doing something different and making a making a bigger investment in consumer. The interactive tree house moved on to Chicago’s Navy Pier for an in-market consumers experience.