Windows Vista (RED)
Windows Vista joined the (RED) movement by introducing a new co-branded laptop with Dell that when purchased would donate money to help fight AIDS in Africa. Our job was to spread the word about the partnership and the cause.
Our solution was to create a giant projection van that played custom branded karaoke videos with songs from artists like Journey, Bon Jovi and Supertramp. We even invented a new technology to accompany the van. Viewers could call in via their cell phones, vote for a song, que the song and have their cell phone turn into a mic when their song started to play. Participants even received a recording of their song when they were finished to share with (or hide from) their friends. Overall, we reached a few million people and rocked out for RED.