KRISTEN CURTIS — EXECUTIVE CREATIVE DIRECTOR  

Hey, you’ve made it!    

I’m Kristen, a Brooklyn-based executive creative director obsessed with making weird generative art, designing experiences, reading about information theory, singing to my cat Gorbi (Gorbachev) and searching for the best chocolate chip cookie in NYC (so far it’s a tie between Poppy’s and Jacques Torres). 

I wanted to make a site that was more than just brand work, so feel free to choose a path below, or just scroll on down to experience a bit more of... well, me! 


■
■



Current Bookshelf Reads

Capitalism as algorithm, moving beyond human labor, should be required reading
Why everything feels political but nothing changes
Reframing intellegence as a broader evolution of computation outside of our anthropocentric pov.
Classic essay from Woolf on how financial independce and private space are prerequisits for women’s literature.
Intellegence on the internet is not about open communication but silence and deception (for humans and AI) 
Tying mythoolgy, philosophy and chemistry together to explore emergent intellegence in material sciences.  
Just Started...
Just Started...
Up Next
Up Next
Up Next
Up Next


Lil’ Generative Art Gif Zone




Producer, Script Supervisior, Art Department: Short Films w/ Feral Studio



Under the threat of costly shooting delays and the guillotine of cancel culture, a film shoot gets derailed when its star decides to improvise during a sex scene. Now, it’s up to a plucky intimacy coordinator to get the movie star back on book. While the two of them argue it out in front of an anxious producer, his co-star and the crew ponder their fate and wonder if there might be an opportunity to turn this to their benefit.
Comedic short film, For Your Consideration asks whose Hollywood agenda are we being manipulated by and who’s pulling the strings?

Selected Projects:
Creative Direction


AT&T: Playoff Playlist Live
xR, Virtual Concert
WAV: The Conjuring
TV Commerical
Target: Wonderland
Holiday Experience
Old Navy: Hi, Fashion
Campaign, TV Commericals
Hershey’s Take 5 @ SXSW
Experience

How do you capture ECD work in a portfolio?

I could link you to The* Team (Wasserman) and say, “I helped ECD a lot of that!” 
Or, maybe you want to know about my Excel pivot tables— my sheets are so crisp, so clean.

Instead, I’ll put a little detail here about how I’ve helped grow the department of experience creatives from 10 to 92 in just over three years, and with that, the business. No one can spearhead growth in a silo, it’s taken a well-suntan-oiled village to double experience revenue in a handful of years by bringing on 60+ clients, expanding existing retainers, and streamlining processes. If that doesn’t get you excited, check out the most recent wins from the team below.



Info

Kristen Curtis

Email
Instagram
Selected Clients
       
L’Oreal
Target
Jack Daniels
Ferrari
Unilever
Retainers

AT&T
Molson Coors
Progressive
AMEX 
Team Facts

92 Creatives
1063 Activation Days
60+ Clients



Team Wins


Shedding light on how working collaboratively, building trust, mentoring, negotiating scopes, helping put together a mean pitch, and yes, pivoting tables, is all in a day’s work as ECD.


2025
AT&T
Flaggship

A recent example of how, by building client trust year-over-year, we were able to sell in an incremental idea that took full-court advantage by being at the right place at the right time for AT&T and their sports sponsorship portfolio resulting in: 10x increase in store traffic, 1M+ organic TikTok views, and 1.14 billion PR impressions.

“How Cooper Flagg and AT&T Schooled Brands on NBA Draft Values”
A Times Square activation centered around the No. 1 pick, his family, and his community, while saving the sales pitch for later in the game.
— AdWeek

GCD: Will Gross  CD: Alexander Turk  ACD: Cam curran  
2025
NYX
Smushy MartWith just six weeks to doors open, we partnered with NYX on their first ever NYC pop-up to launch SMUSHY, a new mochi-packed lip balm. From lotto scratch-and-sniff-offs to security camera mirror checks to bodega counters serving up mochi goodness— SMUSHY MART was a *chef’s kiss* success with waiting times up to three hours to get access to all the lip-smacking goodness packed inside.

GCD: Ariel Zuckerman  ACD: Amanda Jacobs + Nour Fawaz  
2025
Target
Kate SpadeHow do you announce a limited-time collab between iconic brands, Kate Spade and Target? With a fictional town square full of fashion & entertaining essentials designed to turn everyday moments into celebratory occasions!

Building on Target’s signiture wink and Kate Spade’s style—We brought NYC to life with everything from laundromats to brownstone stoops to carts serving up french fries and champagne. It’s a town we never want to leave.

GCD: Jason Fisher  CD: Oscar Ma  ACD: Riley meek
2025
AT&T
WNBA All-StarAs the title sponsor of the WNBA All-Star Game and All-Star Weekend, AT&T showed up in Indianapolis, IN in a major way, showcasing their continued commitment to connect fans to the W and its star athletes. We activated at WNBA Live with an interactive event that offered WNBA fans a unique opportunity to experience the intersection of basketball, entertainment, and culture.

GCD: Will Gross  CD: Alexander Turk & Rose Leopold  ACD: Cam curran  
2025
AMEX
F1 GlobalIn 2023 we activated American Express’s first large-scale branded integration at the Las Vegas Grand Prix. As a result, Wasserman is now activating 24 Grand Prix’s internationally in 2025— elevating and authenticating AXP’s investment into the sport.

These activations span hospitality, guest experience and extended media content support for the live race, as well as off-site consumer and b2b activations.

GCD: Jason Fisher  CD: Kate MachTiger  ADD: Sean Cowie
2025
Stanley x Messi
Café 10
A pink coffee shop takeover in Miami around Art Basel to promote their ProTour line in a new product collaboration with Messi.

DD: Elliot Erwin  ADD: Hannah Wong  3D: CHris Blecher
2025
AT&T
Annihilator Cup4 games, 4 weeks, 20 competitors. Connect with the biggest streamers in the game. Streaming live on Twitch.

Our 5th year activating this Tempest award-winning  event for AT&T that connects the industry's top gaming streamers over the course of 4 weeks to go head-to-head in a battle royale streaming challenge through a range of top games, capping off with our first ever in-person tournament finale at 100 Thieves Compound in Los Angeles!

GCD: Will Gross  CD: Rose Leopold  Sr AD: Hannah Garrett
2024
Jack Daniels 
Hwy No. 7We created and launched, Hwy No. 7,  Jack Daniel’s newest platform connecting their music authenticity to the next generation of spirit drinkers. At our first stop along the Hwy, Jack showed up as a neighbor to the largest country music festival in the world— Stagecoach, where we brought the JD brand to life through music, concert fits, food, and VIP access. Stay tuned for more, our next stop is Bonnaroo!

GCD: Jason Fisher  CD: Oscar Ma  ACD: Zuly Beltre
2024
Target 
Wonderland
For our 3rd annual Target Wonderland experience, we teamed up with 14 amazing partners like LEGO, L’Oreal, Hasbro, OREO, Meta, Ghiradelli, and of course, Bullseye himself, to create a range of epic, shoppable activations all within a large building takeover in 3 major cities. From VR dance-offs to oversized toy displays, there was something for everyone.


GCD: Jason Fisher  CD: Oscar Ma  ACD: Riley meek
       
© 2026
MentalSafari®      
■
■