AT&T: Playoff Playlist Live
xR Virtual ConcertProblem: How do you create a virtual concert that delivers the same excitement as a live show?
With fans at home for the 2020 College Football Playoffs, AT&T decided to move their annual Playoff concert to the virtual space thanks to the power of their 5G network and the magic of extended reality (xR). Working hand-in-hand with Wasserman, Flight School and Jason Derulo, we crafted a 10-song visual concert set, from storyboards to stage to space. Overseeing the creative, we wanted to make sure at-home fans felt transported to new realms with their favorite artist at the helm of the journey, and thanks to AT&T 5G we were even able to stream fans in for a live, interactive moment with Jason himself.
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With fans at home for the 2020 College Football Playoffs, AT&T decided to move their annual Playoff concert to the virtual space thanks to the power of their 5G network and the magic of extended reality (xR). Working hand-in-hand with Wasserman, Flight School and Jason Derulo, we crafted a 10-song visual concert set, from storyboards to stage to space. Overseeing the creative, we wanted to make sure at-home fans felt transported to new realms with their favorite artist at the helm of the journey, and thanks to AT&T 5G we were even able to stream fans in for a live, interactive moment with Jason himself.
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![](https://freight.cargo.site/t/original/i/bd887ebf6677ecb9bb68b1d0d83a2d9d9b7754785324edffec0801928d5f9ac4/1610409684429.jpg)
![](https://freight.cargo.site/t/original/i/3a5ee20a42685e55045e5807519e43b3d932479d51e7498d7f98e0c2b8602b67/Screen-Shot-2021-05-12-at-10.17.52-PM.png)
![](https://freight.cargo.site/t/original/i/edc89aadf182939d294bbb497a612996d9dc585a58041ba2399bf7b4ed9967dd/Screen-Shot-2021-04-20-at-4.25.43-PM.png)
![](https://freight.cargo.site/t/original/i/0826188a2e521fd7c582d94d8a116863f1554019811ac3cd75314b24f0940ccc/1610409680738.jpg)
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![](https://freight.cargo.site/t/original/i/37de41a03131ee0a4900bdef6b871b2a82ed56244e248849bf832bef840df95c/Screen-Shot-2021-05-12-at-10.19.36-PM.png)
![](https://freight.cargo.site/t/original/i/4b7d0166d561492042430e4920fdfb2c16bffea669cb9d6c3cdbb72201724ae5/Screen-Shot-2021-05-12-at-10.18.46-PM.png)
![](https://freight.cargo.site/t/original/i/32630dc1b807e2fb18d0de412191c0be48d84993806f5aba4e2e7f23bd60d69a/Screen-Shot-2021-05-12-at-10.21.11-PM.png)
![](https://freight.cargo.site/t/original/i/25fcf508ff81c9b5b8a117b515dcb9b58e50b908ed63d41fc84a5747431e9833/Screen-Shot-2021-02-05-at-9.37.03-AM.png)
![](https://freight.cargo.site/t/original/i/82a0772c688e848d68e2ee8322f453bc8df09a2e668a2d20d6fd0c6ea752aee6/ATT20_COL_PPL_Jason-PPL_ConcertPoster_1920x1080.jpg)
![](https://freight.cargo.site/t/original/i/2b270f0664d5cb7fa57bd9f4eb9e22ef142852e60a6b584a97990f28e3c71320/1610409684246.jpg)
![](https://freight.cargo.site/t/original/i/4108aa34a5227bcab7026f9ef45bdc73fc1139ab02151a43c939ddd84b309631/Screen-Shot-2021-05-12-at-10.20.01-PM.png)
![](https://freight.cargo.site/t/original/i/7d1517e9a95db1157c6c671c40587d41bf8a1dc39ec1637a27c68079f2e70d4b/Screen-Shot-2021-05-12-at-10.19.07-PM.png)
![](https://freight.cargo.site/t/original/i/516647a857fa519d1b43eedbb46a94b57937015d6a7650536316658454b77c04/Screen-Shot-2021-05-12-at-10.14.36-PM.png)
![](https://freight.cargo.site/t/original/i/64149e83f223e6a06915c0c88be1b3eb59f56aa67095c401421d26f305dea4f7/Screen-Shot-2021-05-12-at-10.14.26-PM.png)
![](https://freight.cargo.site/t/original/i/4ebd38c29c270761547324d7afdf928a51a0193587cd003d753466198c7ea813/Screen-Shot-2021-05-12-at-10.14.16-PM.png)