AT&T: Playoff Playlist Live

xR  Virtual Concert

Problem: How do you create a virtual concert that delivers the same excitement as a live show?

With fans at home for the 2020 College Football Playoffs, AT&T decided to move their annual Playoff concert to the virtual space thanks to the power of their 5G network and the magic of extended reality (xR). Working hand-in-hand with Wasserman, Flight School and Jason Derulo, we crafted a 10-song visual concert set, from storyboards to stage to space. Overseeing the creative, we wanted to make sure at-home fans felt transported to new realms with their favorite artist at the helm of the journey, and thanks to AT&T 5G we were even able to stream fans in for a live, interactive moment with Jason himself.


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