Target: Wonderland!
experientialProblem: Target was looking for a festive and whimsical way to celebrate the holidays and their in-store partners.
Working with Wasserman, we created festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.
Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA
(MORE IMAGES / VIDEO TO COME)
Working with Wasserman, we created festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.
Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA
(MORE IMAGES / VIDEO TO COME)
![](https://freight.cargo.site/t/original/i/6dfe2218ad54f1653c28e3ac56cfe9efd3f57ec2d8af0dd0e782beac4924fd68/1700-target.png)
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![](https://freight.cargo.site/t/original/i/a025756c4fb713f0ce9994638cbdc492672afff79c9ebba600095ec6a835e8d8/wonderland_1x.gif)
![](https://freight.cargo.site/t/original/i/ce67cdaaabb52c233c7eed873d32bb6fd2c7c153c0f75ed94da7c501ab0fd0eb/ABV_HolidayCocoaMugs.jpg)
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![](https://freight.cargo.site/t/original/i/c301fcf79eed61dd562bc18765a159fbe5f20de080c01ccac86e09dde911dccf/Wonderland-header.jpg)
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