Target: Wonderland!
experientialProblem: Target was looking for a festive and whimsical way to celebrate the holidays and their in-store partners.
Working with Wasserman, we created festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.
Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA
(MORE IMAGES / VIDEO TO COME)
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Working with Wasserman, we created festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.
Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA
(MORE IMAGES / VIDEO TO COME)
