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Target: Wonderland!

experiential

Problem: Target was looking for a festive and whimsical way to celebrate the holidays and their in-store partners.

Working with Wasserman, we created festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.

Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA     

(MORE IMAGES / VIDEO TO COME)



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