■ AT&T Playmaker

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Details

AT&T Playmaker
NBA All-Star 2022
Experience, Concert

🏆 Clio Sports Bronze Winner 2022 for Innovation

GCD: Kristen Curtis
CD: Alexander Turk
Sr AD: Bella Oriella
Agency: Wasserman

Overview

Our All-Star activation centered around a 3D body scanner where fans could step inside, get scanned, and enter the world of augmented reality with their own realistic avatar.

Fans then moved into our AR Playground — an area outfitted with 5 large, thematically-relevant dioramas - to utilize their AR avatars within and film their own All-Star moments, from shooting on the court to drunking on the moon. You have to see it to believe it.

Fans could also access an AR LeBron and position him to dunk, slam, and posterize anything, anywhere. Yes we got to scan the legend himself!

We also hosted a pre-game concert featuring, Jack Harlow and Cautious Clay. With our AT&T 5G Concert Lens, fans could experience the concert from every angle with multi-camera views.