■ Target Wonderland

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Details

Target Wonderland
2019 (+5 years running)
Holiday Shopping Experience

CD: Kristen Curtis
ACD: Jason Fisher
Agency: Wasserman

Overview

Target was looking for a festive and whimsical way to celebrate the holidays and their in-store partners.

Working with Wasserman, we created a festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive Star Wars lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.

Awards:

Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA