︎
Kristen Curtis Worldbuilder ︎
  1. ECD
  2. AT&T 
  3. Target 
  4. WAV
  5. Old Navy
  6. SXSW
  7. Short Films
  8. 3D & Animation 
  9. Older Work
About 
 Email 
LinkedIn

︎︎︎︎ I never update LinkedIn ︎︎︎︎︎︎︎︎︎ I hate carrots ︎︎︎︎︎︎︎︎︎ One time I won a baguette eating contest ︎︎︎︎︎︎︎︎︎ My cat is named Gorbechev (Gorbi) ︎︎︎︎︎︎︎︎︎ Some of my jackets have cookie pockets for emergency cookie eating ︎︎︎︎︎ 
Kristen Curtis
Worldbuilder ︎

AT&T: Playoff Playlist Live

xR, Virtual Concert, Creative Direction



 ︎ How do you create a virtual concert that delivers the same excitement as a live show?  

With fans at home for the 2020 College Football Playoffs (Covid!), AT&T decided to move their annual Playoff concert to the virtual stage thanks to the power of their 5G network and the magic of extended reality (xR). Working hand-in-hand with Wasserman, Flight School and Jason Derulo, we crafted a 10-song visual concert set, from storyboards to stage. Overseeing the creative, we wanted to make sure at-home fans felt transported to new realms with their favorite artist at the helm of the journey, and thanks to AT&T 5G we were even able to stream fans in for a live, interactive moment with Jason himself.

︎ 


Next Page ︎︎︎