Deloitte Digital @ SXSW
Experiential, Interactive, Concert
︎ Deloitte is a new player in the creative field and wanted to make a name for themselves as tech futurists.
We put them on the map with the ARC experience — a 2-night concert and sensory experience. And the lynchpin of the whole thing? An entirely new, collaborative way to create music aka Audience Reactive Composition — featuring original music and performances by Grammy-nominated RAC, along with acclaimed indie artists Oberhofer and Baio of Vampire Weekend.







Hershey’s Take 5 @ SXSW
Experiential, Influencer
︎ Take 5 remixes the traditional candy bar and they needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.
Working with that insight, we created the first swag trade-in. SXSW attendees came from all over to turn in their branded tote bags and key chains for actual good stuff like mini projectors and dinner reservations.
Perfect remix.











HPE @ SXSW
Experiential, Interactive, Technology
︎ HPE was looking for a way to visualize their new decentralized nodel network in an elevated, quick-to-get way for SXSW tech attendees.
Visulizing complex data and concepts can be a real challenge. Luckily, working with Magnetic, we came up with an interactive sculpture that brought HPE’s network to life by allowing guests to become a ‘node’ in the network. They were ablet to pass interactive light rays through the sculpture to other nodes by way of touch. Guests could also take a selfie while inside the sculpture.






