︎ Only Ellevest creates investment strategies for women’s financial experiences. But when you’re the first, how do you get the word out?



We created a series of high-energy videos that formed the backbone of a PR blitz to quickly and concisely point out the ways that men’s financial planning algorithms fail women. By encouraging women to question the current investment landscape, we built a groundswell of interest and positioned Ellevest as the only financial service that empowers them.

FX was launching their newest show, the psycho-sexual thriller, American Horror Story. They wanted to promote the show and get fans in TV and horror communities excited.

I worked with Campfire NYC to concept and create a campaign that would build excitement, help foster a fan base for the show's launch, and build a mythology around the show's themes for fans to speculate about.

The campaign featured a website where visitors could explore the house from the show throughout its existence in time and fill it in with clues (both physical and digital) that they received from FX. Hundreds of physical and digital artifacts were created for fans. Everything from cakes that bled when you cut into them, to petri dishes that formed letters when you baked them, to a series of scandalous photos that revealed a more sinister hand at play.

Line, the app that lets you send animated stickers, partnered up with the king of GIFs, Giphy, to find the best sticker in the universe. Users were asked to create new artwork for the app and submit it in with a chance to win $10,000 and a Cintique.

Working with Feral Production, this video was created in the style of Line's animated characters and draws upon the irreverent and magical world they inhabit by taking the viewer on a quick ride through the Line universe. The animation was done by the amazing Tom Delongchamp and music was composed by the badass chiptune artist, Leeni.

︎ 62 million girls worldwide are denied their right to an education.



Our task was to raise awareness of this issue and help people emotionally relate to the problem.

To demonstrate what 62 million cases of unrealized potential looks like we launched a yearbook with 62 million blank spaces – one for every girl missing from school. In support of Michelle Obama’s initiative, Let Girls Learn, we asked people to fill the blank spaces with their own photos and share a story about what they learned in school. The response was overwhelming.

Awards: Shorty (Social Good Awards) — Best Pro Bono Campaign 2016

Bud Light Music First was a summer long promotion culminating in a nationwide day of music called, 50|50|1. Special packs in-stores invited people to download the app and participate for a chance to win music downloads and experiences, including tickets to one of the 50|50|1 concert events.

On August 1, Bud Light united 50 amazing artists, across 50 states, for one epic day of music. A true Music First made possible by Bud Light.

Feral is a video production and creative shop that contacted me to help concept and creative direct a photo series to represent their brand. Photos were intended to be surreal, fun and ultimately, add some personal flair to their social accounts.

These are just a small selection of the 3000+ photos we took that day. I also retouched the photos.

︎ Copper Mountain is a great ski resort, the only problem is that it lies between 4 other big name mountains in the Colorado area. Our job was to help set Copper apart and draw in more visitors from destination markets, such as Texas.

First off, we decided to throw out their golf resort looking logo and revert to the old Copper lockup from the 70’s. We wanted to establish Copper as the laid back mountain that treated everyone like a local. This sentiment spurred the movement “National Snow Day," a chance for everyone to experience one unexpected day of freedom. To campaign for this movement, we had street teams of snow patrol take our demands to congress, and we even snowed-in Austin, TX. We also had in our arsenal branded chapstick, Youtube videos, Twitter, ice sculptures and snomobikes to help champion the cause. Overall, visits to Copper are up and the NSD movement is taking off.

Awards: NSAA Campaign of the Year 2009

︎  Microsoft was having a hard time recruiting the top 2% of genius tech students. Most of the students were turning Microsoft down to go to new startups or other tech companies like Google.

Our campaign, “Hey, Genius” brought Microsoft to life in a way that students had rarely seen before. We started with over 70 personalized websites, personalized print ads, personalized sandwich boards, sporks, badges, a genius website, a jobcuzzi that traveled campus to campus to offer the most relaxing job interview you’d ever have, sticker sheets, facebook apps, over 30 viral videos, t-shirts and even laundry detergent! It was so successful that the campaign has been running three years on over 45 campuses, and recruitment is up over 25%.