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Kristen Curtis Worldbuilder ︎
  1. ECD
  2. AT&T 
  3. Target 
  4. WAV
  5. Old Navy
  6. SXSW
  7. Short Films
  8. 3D & Animation 
  9. Older Work
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︎︎︎︎ I never update LinkedIn ︎︎︎︎︎︎︎︎︎ I hate carrots ︎︎︎︎︎︎︎︎︎ One time I won a baguette eating contest ︎︎︎︎︎︎︎︎︎ My cat is named Gorbechev (Gorbi) ︎︎︎︎︎︎︎︎︎ Some of my jackets have cookie pockets for emergency cookie eating ︎︎︎︎︎ 
Kristen Curtis
Worldbuilder ︎

Target: Wonderland!

Experiential, Influencer, Creative Direction



︎ Target was looking for a festive and whimsical way to celebrate the holidays and their in-store partners. 

Working with Wasserman, we created a festive, holiday pop-up where EVERYTHING was shoppable. From an oversized snow globe that snows when YOU shake, to an interactive Star Wars lightsaber tunnel, to a lifesize gingerbread brownstone full of treats— everything was designed to spread some cheer while helping to cross some last-minute gifts off your list.

︎ Awards: Best Holiday Pop-Up Event 2019 - Ad Age + Agency EA     



Target: Bullseye’s Lodge

Experiential, Influencer, Creative Direction



︎ Target was looking for a uique, Minnesotan way to celebrate the Super Bowl on their home turf.

Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondela delivered goodies, to printing your face on giant marshmellows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.

︎  Ex Award Winner: Best Consumer Environment 2018  




Target: Celebrate LA

Experiential, LA Philharmonic, CicLAvia



︎ How authentically celebrate the LA community as a title sponsor for the LA Philharmonic’s 100.

As a title sponsor for the LA Philharmonic’s 100, Target had the opportunity to show up at CicLAvia— a car-free, bike hapy event en route to the orchestra’s sold out performance at Hollywood Bowl.

Working with Wasserman, we developed the idea of a Pit Stop— a bike-thru store that offered up customizable goods, bike bling, tune ups, and gear for pedalers and pedestrians alike. We also created a scrolling backdrop photo-op where visitors could sit on a static tandem bike while a whimsical LA cityscape scrolled by behind them (classic movie style). Everything was designed to spread a bit joy while highlighting the strong bond Target has with the LA community.


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