Target: Celebrate LA
experientialProblem: How authentically celebrate the LA community as a title sponsor for the LA Philharmonic’s 100.
As a title sponsor for the LA Philharmonic’s 100, Target had the opportunity to show up at CicLAvia— a car-free, bike hapy event en route to the orchestra’s sold out performance at Hollywood Bowl.
Working with Wasserman, we developed the idea of a Pit Stop— a bike-thru store that offered up customizable goods, bike bling, tune ups, and gear for pedalers and pedestrians alike. We also created a scrolling backdrop photo-op where visitors could sit on a static tandem bike while a whimsical LA cityscape scrolled by behind them (classic movie style). Everything was designed to spread a bit joy while highlighting the strong bond Target has with the LA community.
As a title sponsor for the LA Philharmonic’s 100, Target had the opportunity to show up at CicLAvia— a car-free, bike hapy event en route to the orchestra’s sold out performance at Hollywood Bowl.
Working with Wasserman, we developed the idea of a Pit Stop— a bike-thru store that offered up customizable goods, bike bling, tune ups, and gear for pedalers and pedestrians alike. We also created a scrolling backdrop photo-op where visitors could sit on a static tandem bike while a whimsical LA cityscape scrolled by behind them (classic movie style). Everything was designed to spread a bit joy while highlighting the strong bond Target has with the LA community.
![](https://freight.cargo.site/t/original/i/e273d2162e193b52df00f82d7d6f05aedc958fff8453e381c14e8663fa1d83d6/LA-Phil-Recap-10.19.18-FINAL.jpg)
![](https://freight.cargo.site/t/original/i/59f6ebe7c0471f43007c9da9f28279f2a792642688b7d101cf4766012b6bac62/CicLAvia_183.jpg)
![](https://freight.cargo.site/t/original/i/d71e96dd2ab2d66fd0a01e2b7936d7b3cccf346de3e6dc66b4238e9927da396c/LA_Phil_7.jpg)
![](https://freight.cargo.site/t/original/i/929fb7db9409e4eeb0c46780377cc759a3ed51b75698499ad0bd5d79c6a7fd1e/CicLAvia_219.jpg)
![](https://freight.cargo.site/t/original/i/05ca89710e59191c023316a4045945383b2f61e10979c233cb0e4355550703c5/LA_Phil_5.jpg)
![](https://freight.cargo.site/t/original/i/49bf0732368941fd3fe9b301909c259806859387ef7a8f9b773f46e6cb4c024a/LA_Phil_3.jpg)
![](https://freight.cargo.site/t/original/i/78096d7baa926376277a4283d53486062e1270493259652f53f2580f099f7635/LA_Phil_4.jpg)
![](https://freight.cargo.site/t/original/i/ceff3e185e638b5eb8437f6fa67ab5e03a331fdd3a66afdd245db9b94be459df/LA_Phil_6.jpg)
![](https://freight.cargo.site/t/original/i/b9bdbbf59e5476f2600dead3ef8e4c6f62d590d0fe76faf970f2e55fcb1e7cab/LA_Phil_2.jpg)
![](https://freight.cargo.site/t/original/i/11ed22d8e25594505d79e25c18d7f2b4e835fb3cd0398d0b56fb92813de5b552/LA_Phil_13.jpg)
![](https://freight.cargo.site/t/original/i/f8ba84bf6e7d097a0124626db8d8aff5390536a5c70ac2a4c8b58099386f5094/LA_Phil_10.jpg)
![](https://freight.cargo.site/t/original/i/a8d7adae32627dc46202bda6fda0beabd7ef2c2653165a959523618283a1418c/CicLAvia_367.jpg)
![](https://freight.cargo.site/t/original/i/9f3d6321be4af04c9fdf1f1dbfad19550a0f6b00d9186ee3a41538e9b10d17f5/LA_Phil_8.jpg)
![](https://freight.cargo.site/t/original/i/6c8a5e20199225753ac66c93d404cb92478f467209b4f8b60e6a76ede6302812/LA_Phil_9.jpg)
![](https://freight.cargo.site/t/original/i/4029c0b3163ad8f8a56a0b2c1bdbbc83518a7db80d8f01ff342a0c98ef82f16f/LA_Phil_12.jpg)
![](https://freight.cargo.site/t/original/i/1e7a6af01d8bbeeef0a16570b12cfbcf9a714a1c059cf72923b307f29122bde9/LA_Phil_11.jpg)