︎
Kristen Curtis Worldbuilder ︎
  1. ECD
  2. AT&T 
  3. Target 
  4. WAV
  5. Old Navy
  6. SXSW
  7. Short Films
  8. 3D & Animation 
  9. Older Work
About 
 Email 
LinkedIn

︎︎︎︎ I never update LinkedIn ︎︎︎︎︎︎︎︎︎ I hate carrots ︎︎︎︎︎︎︎︎︎ One time I won a baguette eating contest ︎︎︎︎︎︎︎︎︎ My cat is named Gorbechev (Gorbi) ︎︎︎︎︎︎︎︎︎ Some of my jackets have cookie pockets for emergency cookie eating ︎︎︎︎︎ 
Kristen Curtis
Worldbuilder ︎

Target: Celebrate LA

experiential

Problem: How authentically celebrate the LA community as a title sponsor for the LA Philharmonic’s 100. 

As a title sponsor for the LA Philharmonic’s 100, Target had the opportunity to show up at CicLAvia— a car-free, bike hapy event en route to the orchestra’s sold out performance at Hollywood Bowl.

Working with Wasserman, we developed the idea of a Pit Stop— a bike-thru store that offered up customizable goods, bike bling, tune ups, and gear for pedalers and pedestrians alike. We also created a scrolling backdrop photo-op where visitors could sit on a static tandem bike while a whimsical LA cityscape scrolled by behind them (classic movie style). Everything was designed to spread a bit joy while highlighting the strong bond Target has with the LA community.




Next Project ︎