62 Million Girls

photoshoot, creative direction

Problem: 62 million girls worldwide are denied their right to an education.

Our task was to raise awareness of this issue and help people emotionally relate to the problem.

To demonstrate what 62 million cases of unrealized potential looks like we launched a yearbook with 62 million blank spaces – one for every girl missing from school. In support of Michelle Obama’s initiative, Let Girls Learn, we asked people to fill the blank spaces with their own photos and share a story about what they learned in school. The response was overwhelming.

Awards: Shorty (Social Good Awards) — Best Pro Bono Campaign 2016

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