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Deloitte Digital @ SXSW

experiential, event, concert

Problem: Deloitte is a new player in the creative field and wanted to make a name for themselves as tech futurists.

We put them on the map with the ARC experience — a 2-night concert and sensory experience. And the lynchpin of the whole thing? An entirely new, collaborative way to create music aka Audience Reactive Composition — featuring original music and performances by Grammy-nominated RAC, along with acclaimed indie artists Oberhofer and Baio of  Vampire Weekend.



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