Ellevest: Invest Like A Woman
Brand LaunchProblem:
Only Ellevest creates investment strategies for women’s financial experiences. But when you’re the first, how do you get the word out?
We created a series of high-energy videos that formed the backbone of a PR blitz to quickly and concisely point out the ways that men’s financial planning algorithms fail women. By encouraging women to question the current investment landscape, we built a groundswell of interest and positioned Ellevest as the only financial service that empowers them.
Only Ellevest creates investment strategies for women’s financial experiences. But when you’re the first, how do you get the word out?
We created a series of high-energy videos that formed the backbone of a PR blitz to quickly and concisely point out the ways that men’s financial planning algorithms fail women. By encouraging women to question the current investment landscape, we built a groundswell of interest and positioned Ellevest as the only financial service that empowers them.