Hello Kitty for Sephora

branding

Problem: Sephora wanted a new way to get consumers and Sanrio fanatics excited about the launch of their new beauty line, Hello Kitty Beauty.

Worked with the Wexley team to create fun Hello Kitty graphics that were used for the Hello Kitty eBay Pretty campaign, where 4 one-of-a-kind experience packages were put up for auction on eBay. Winners received products before they were available in store and tickets to launch parties across the U.S. All proceeds were donated to the Starlight Foundation.




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