Microsoft - Hey, Genius

experiential, digital

Problem: Microsoft was having a hard time recruiting the top 2% of genius tech students. Most of the students were turning Microsoft down to go to new startups or other tech companies like Google. 

Our campaign, “Hey, Genius” brought Microsoft to life in a way that students had rarely seen before. We started with over 70 personalized websites, personalized print ads, personalized sandwich boards, sporks, badges, a genius website, a jobcuzzi that traveled campus to campus to offer the most relaxing job interview you’d ever have, sticker sheets, facebook apps, over 30 viral videos, t-shirts and even laundry detergent! It was so successful that the campaign has been running three years on over 45 campuses, and recruitment is up over 25%.

 

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