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Microsoft - Sky Surprise

experiential, concert, digital

As part of the launch of Windows Vista, Windows and T-Mobile joined forces to bring free, intergalactic wi-fi to anyone who purchased the new operating system. To announce this stellar partnership, we enlisted the help of none other than Jefferson Starship to rock this message to our galaxy and beyond. Space puns!

We featured free, impromptu concerts, a truck that transformed into a stage complete with fog and astronauts, cosmonaut street teams, wild postings,talking standees, a 40-ft inflatable cosmonaut, an interactive website with games and videos and a cosmo-naughty dance that received over 2 million hits on Youtube and inspired countless fan spinoffs. The campaign lasted over 4 months and reached over 8 million people.
 

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