Target: Bullseye Lodge
experientialProblem: Target was looking for a uique, Minnesotan way to celebrate the Super Bowl on their home turf.
Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondela delivered goodies, to printing your face on giant marshmellows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.
Ex Award Winner: Best Consumer Environment 2018
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Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondela delivered goodies, to printing your face on giant marshmellows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.
Ex Award Winner: Best Consumer Environment 2018
