Target: Bullseye Lodge
experientialProblem: Target was looking for a uique, Minnesotan way to celebrate the Super Bowl on their home turf.
Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondela delivered goodies, to printing your face on giant marshmellows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.
Ex Award Winner: Best Consumer Environment 2018
Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondela delivered goodies, to printing your face on giant marshmellows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.
Ex Award Winner: Best Consumer Environment 2018
![](https://freight.cargo.site/t/original/i/c8976bc8854ece29edb6a4cc93ca1fc2b2ee222c3687e650c37addcdefc0ee4c/ABV_BL_header.jpg)
![](https://freight.cargo.site/t/original/i/c3fe5c71726edac198ca692e8d20f311097c3ede419c9522c4a7280cfea2b937/FirePlace.jpg)
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![](https://freight.cargo.site/t/original/i/7efcbec6fbdd4d2642b6e798aaeb725b8c2db9eeda1bf4f845f38ebc7e1c92fa/Final-outside.jpg)
![](https://freight.cargo.site/t/original/i/d2effd197191c5f21772178020b3b901deda2987dbff7bd8e93c1115f98e206e/target_lodge.jpg)
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![](https://freight.cargo.site/t/original/i/d8438af30b0faa0311e1ecea183f8a565c7ef1bc0ae5945ff2102d8152f9747d/target_superbowl2-2-2018-20180202075818906.jpg)